General Manager Exports

Company Overview

Position Overview

Responsibilities

• Own export revenues and cost budgets — from pipeline generation to order closure and
• collection.
• Develop and execute a market-entry strategy for the USA, targeting UL-certified product
• launches and first customer wins within 12 months.
• Grow existing export markets (ME&A, Europe) by at least 10% YoY through
• deepened relationships and expanded product range placement.
• Identify, onboard, and manage distributors, agents, and channel partners across all
• target geographies.
• Lead high-value negotiations with utilities, EPC contractors, OEMs, and government
• bodies internationally.
• Build a qualified international sales pipeline with a minimum 3x pipeline-to-target ratio at
• all times.

Skills & Experience

• 15–20 years of total B2B sales and sales management experience, with a minimum of 5–
• 7 years specifically in international sales/exports in industrial, electrical, or power sector
• products.
• Demonstrable track record of building export revenues from low/zero base — experience
• with greenfield market entry is strongly preferred.
• Deep familiarity with at least two of the four priority markets (USA, ME&A, SEA, Europe)
• — existing relationships with utilities, EPCs, or distributors in these regions is a
• significant advantage.
• Strong understanding of power sector ecosystem — utilities, transformer OEMs, EPC
• contractors, substation integrators.
• Knowledge of international certification regimes for electrical/power equipment (UL, CE,
• IEC standards).
• Hands-on experience with export documentation, Letters of Credit, INCOTERMS, and
• logistics coordination.